Referral Rates Down? Try These Simple Tricks!

For a lot of companies, referral rates are a major source of new business. Referrals to your company can stem from word-of-mouth marketing or even from SEO, content marketing and social media. Your content strategy is key to giving you referral rates a boost. This is the best way to spread word about your business and potentially generate more traffic. If you haven’t already done so, it’s time to build a referral program.

Once you’ve done that, you can take the following steps into consideration.

Start Spreading the Word About Your Referral Program

You can’t expect to increase referrals if no one knows you’re even looking for them. You’d be surprised to learn what customers are willing to do if you simply ask. Of course, it’s not always that easy, but it does help. You should begin by informing your current and past customers, as well as your social media followers about your program.

SEO companies recommend dipping into your current customer base for referrals because they already have a history with your brand. They’ve purchased your products or services and if they liked it, they’re more likely to pass on the word about your company. The same goes with your online following. Social media can be a gold mine – anyone who’s following you has shown interest in your business. This means they may be willing to tell their family and friends about you.

Email marketing campaigns and social media marketing strategies are great tools for promoting referrals to companies.

Promote Referrals Before Purchases

A lot of companies focus on asking for referrals from paying customers. But in reality, you don’t need their money to get a good lead. Let people know they can refer others to your company without buying anything, and that they will still get the referral reward. Heck, this may even get them to finally commit to a purchase!

Reward the Advocate and the Friend

It’s not common for businesses to reward both the advocate and the friend they refer to the company. This is known as a two-sided incentive. Rewarding both parties will give them reasons to follow through and purchase from your business. It will also keep the referral process going – the friend of the advocate could earn double rewards by buying from you and then referring another friend to your organization.

Make Your Incentives Compelling

One way to pull this off is to make your incentives very enticing. Some opt to give the friend of the advocate a bigger reward, so they’ll follow through with their purchase. This also makes the referrer feel as though they’re looking out for their best buds. The incentives you offer could be a 50 percent discount on the purchase, a free product or service or something entirely different. Test out different offers to see what works the best. An SEO company can help you determine the incentives to offer and how to market them.

Make Your Referral Program Front and Center

You can do this by featuring it on your main website and on all of your social media profiles. Let it be known that you’re offering great rewards for referrals. The more people that see it, the better your referral rates will be. People today are always looking for deals and to share their experiences with brands. An SEO professional can help your company by designing the ads for your referral program. The more visible and prominent your ads are, the more likely they will be seen.

So what are you doing to boost referral rates in your business?

Find and Compare Cheap Car Insurance Rates Online

Before you purchase car insurance, do this first. Go online and check for cheap car insurance rates. Having access to the world wide and almost every insurance company having their own site, this has become the most efficient and convenient way to find the best deals. This is the modern way to shop and companies know that.

You can shop for the best coverage and rate while you are still in your pajamas and sipping your coffee. No haggling by a sales representative. When you do your research first you will see that many of the insurance companies make it easy for you to also view the quotes of their competition. This information may or may not be accurate.

Just because one auto insurance company claims another will be more expensive does not necessarily mean it is true. Check it out yourself to be certain. Make an informed decision. After all, if you get into an accident this will be one of the first places you call. That said, this decision is not to be made lightly.

Attempt to compare policies from different companies that have the same coverage levels. Different insurers will offer different deals for your vehicle. As the consumer, you must be aware of this. That is why it is essential to shop around first.

Some insurance companies offer a multiple car discount. This means that you have more than one vehicle under the same policy. Usually, this can save you a lot of money off your monthly premium.

There is even a discount based on your job title and educational background. No one is suggesting that you go out and get a job that will lower your auto insurance rate. It is just another way that you may get a lower rate. Just ask and see if they offer it. If they do find out if your occupation will qualify.

We all know that safety features in your car will help give you a lower rate. A lot of cars today come standard with air-bags and anti-lock brakes, but having a car alarm can help, too. Something that is also considered a safety feature that many people probably are not aware of is having global positioning system installed in your car.

Knowledge is power and the more you know about what can lower your rate the better off you will be. The more you will also be able to save. With online resources, you have the ability to compare and contrast different quotes and make an informed decision.

Cheap car insurance that is quality and fits your financial budget is easy to find. These days, many insurance companies offer their own deals for choosing their policy. Discounts are basically offered everywhere. Do not be afraid to ask what deal they have going right now and find out what discounts they offer.

Britax Advocate 70 Car Seat Review – Two Overlooked Reasons to Love It

It is no secret that I am a HUGE fan of the Britax Advocate car seat. It’s the car seat I have come to rely on for younger children for many reasons. Some of these reasons are the Advocate’s high rating for crash tests, high quality construction and the company’s excellent customer service. While all those are important, I want to mention a few often overlooked reasons why I consider the Britax Advocate to be the top of the line for convertible car seats.

The first reason is the near perfect angle at which the car seat is positioned once installed. For many convertible infant seats, the angle will position your child comfortably when rear facing but leave him or her sitting far too upright when forward facing or vice versa. Some of the lower priced units on the market even manage to avoid proper reclining in BOTH positions. The Advocate doesn’t have this problem. No matter if you are using the seat in rear facing mode for a young infant or as a forward facing seat for your eleven month old, you will find that the Advocate’s reclining angle is perfect in both situations. An easy way to see this is when your child falls asleep during a drive. In the old Evanflo convertible we used to use, my eldest daughter would always end up slumping forward when snoozing during a road trip, even after we worked the seat’s base adjustment to its limit. It just wouldn’t recline back far enough for her.

The next point is general comfort. This seems to be something many car seat makers couldn’t care less about. Try this experiment: Go to your local Target, Walmart or other mass retailer in your area and look at some of the selections they offer for car seats. Slip your fingers between the main molded part of the seat and feel the foam cushioning. Notice anything? Many will seem to have practically no real padding at all. At best, some have nothing more than about a quarter inch of cheap foam. Do they really expect a thirty pound child to be comfortable in that? Just looking at the Britax Advocate will tell you it is totally different. The design for the padding and how it is attached to the seat gives more the impression of an overstuffed recliner. That is exactly the kind of comfort I wanted for my little one. Think of it like this: If you had to spend four hours in a car, would you rather be in comfort, or strapped into the equivalent of one of those cheap, plastic desk chairs from a college lecture hall?

I know most people are primarily interested in safety when it comes to car seats. Yes, safety should still be your highest concern. Every car seat maker likes to trumpet the safety ratings of its products in all of its literature, and you will actually have to look hard to find a seat that doesn’t have at least a decent safety rating. The points I’ve gone over mainly deal with your child’s comfort when traveling. What I’d like to make clear is that with the Britax Advocate, you can easily have both safety and comfort. This is why I’ve switched to using it for my child, and why I recommend it to others.